Redesign of a giveaway post for BYD Megawatt customers — prizes, dates and a survey call-to-action. The dark version went live on the brand’s Instagram.



Explain a giveaway with several prizes, dates and a survey step — and keep the post readable at a glance.
Four versions with different accents and minimal filler: the headline says what the post is about, then prizes and the conditions to win them. The dark version is stricter and more premium for the feed; the light one is louder and could raise CTR.





